“每一种艺术形式的产生必然会经历一个由实用到审美，以劳动为前提的发展过程，这似乎是每一种艺术形式的必由之路。”同样，虚拟陈展产生于计算机软硬件技术、传感技术、人工智能技术、高速计算与并行计算技术、人类行为学研究等多项关键技术的快速发展与综合应用。在这一新的综合技术平台之上，其特有的艺术表现形式与艺术表现语言，会随着发展日益丰满成熟。科技与艺术的结合激荡出更多元化的艺术表现与互动特质，而这些特质也开启了设计与创作的更多可能性。本文研究虚拟陈展的艺术性，是为了在虚拟陈展系统创作与设计实现的过程中用理性的认识，准确表达、传递陈展信息，并使其具有美感的表现力和情感的渲染力，最终更好地满足受众的浏览意愿。

“The generation of every art form is bound to undergo a development process from aestheticism to pragmatism with the premise of labor and it seems to be the only route which must be passed by every kind of art form.” Similarly, virtual exhibition emerges from the rapid development and integrated application of many key technologies such as computer hardware and software technologies, sensor technology, artificial intelligence technology, high speed computation & parallel computation technologies and praxiology study etc. On the integrated new technology platform, its unique artistic expression form and artistic expression language will become richer and maturer day by day with the development. The integration of science & technology and arts brings out more diversified artistic expression and interactive features, moreover, these features also results in more possibilities of design and creation. In the paper, a study on the artistry of virtual exhibition is done for the purpose of expressing and delivering exhibition information accurately by using rational cognition in the realization process of creation and design of virtual exhibition system and making its artistic representability and emotional persuasive power meet audiences’ browse will more fully finally.

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