Project plan

Before a new product is on sale, several steps have to be taken, including market research, product positioning, investment planning and market launching. Next, I will make an environmentally-friendly marketing plan for household textile based on the several steps.

1. As for the potential customers, research and study have to be made among them through various means of market research so as to analyze their purchasing actions and psychology.

2. Innovative strategies: After an in-depth understanding of the marketing environment, customer needs and latest actions taken by competitors in particular, the features of our own products and the relevant service characteristics should be figured out. The features and characteristics brought about by innovation not only mean the difference between our products with others but also present additional values. In the web marketing environment, personalized demands of the consumers have become increasingly obvious. Thus, product features and service characteristics in accordance with the personalized needs of the customers can be created through innovation.

3. Reasonable budget: a reasonable assessment should be made in all financial aspects including the necessary actions and activities carried out to achieve the goals. By doing so can the cost be calculated

4. Sales controls: inspection time and measures should be fixed and taken so as to accomplish the plan in time. If your plan lags behind, correct goals, strategies or any actions could be rectified to save the situation.

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