中国政府及中国的市场经济情况.
改革开放30年来,中国政府和中国国民在市场经济中更加稳健和成熟。观念的进步、胸怀的开阔、消费能力的提升,使人们在富裕了之后，更加重视身体的健康,并愿意在健康方面加大投资。
中国天然保健食品市场达到年销售额800多亿，这仅仅是发展了10多年的业绩。中国的保健品市场相对开发的晚一些，但成长的速度是很快的，相对国际市场来说是成长最快、最有潜力的。随着中国国力的增强，市场经济的发展，人民生活水平的提高，健康消费意识和能力的不断增强，因此很多国际知名品牌纷纷进入中国市场，并取得了他们意想不到的销售业绩，如安利公司1992年进入中国，由40平方米的办公室和4个工作人员组织创业，发展到2007年的销售额达到138亿。
目前由于中国保健品、营养补充食品市场需求量大，进而出现品种繁多，质量参差不齐，甚至会有以次充好的不良产品，影响了消费者的信心，安利在中国的成功，也印证了中国人口众多，消费力强；营运模式的创新。
V. The Chinese Government and China’s market economy
During the 30 years of reform and opening up, Chinese government and Chinese nationals has become more robust and mature in market economy. The concept of progress, the open-mindedness, consumer-improvement make the people pay more attentions to physical health, and are willing to invest in health after becoming rich.
Natural health food market in China reached over RMB 80 billion Yuan in annual sales, which is only the achievement of more than 10 years development. China’s health care product market is in a relatively late development, but growing very rapidly, but its growth on the international market is the fastest with the greatest potential. As China’s national strength, market economy, people’s living standards, health, consumer awareness and ability enhance continually, many international brands have entered the Chinese market and achieved sales beyond their expectation, such as Amway Corporation entered China in 1992, developing from 40 square meters of offices and 4 staff to a company wining sales amount of RMB 13.8 billion Yuan in 2007.
Due to the great market demand of health care products and nutrition supplements, there are more varieties of products appearing with uneven quality. Some companies even make products with poor quality taking place of good quality, which impacts the consumers’ confidence. The success of the Amway in China also confirmed China’s large population and strong consumption as well as the innovation of operating models.
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